I was doing my Christmas grocery shop today at Tesco (UK) and came across this:
Now I haven't seen this before, but a little web investigation shows that it has been available for a couple of years or so. Shows how I go into auto-pilot when doing the shop.
I haven't tried it yet (it's nearly Christmas and when I got back the winter ales were calling mercilessly to me - you know how it is) so cannot as yet comment on it's hero-inducing properties.
5p from every packet goes to the Antarctic Heritage Trust to help preserve Scott's Hut which is showing significant deterioration after nearly 100 years. At the present this is matched and so becomes 10p (is it just me that thinks Tesco could manage a bit more than this?) according to the AHT website
http://www.ukaht.org/savethehuts.htm
So have a look out when you're next in Tescos, I quite like just having the pack in a childish sort of way.