Its all well and good banging on about saving energy and altering our behaviour but I see most of my friends and family doing that now. I already chase my children around the house switching off lights and hi-fi's and tv's that they invariably leave switched on. I drive a low emissions car gently because in the UK our gasoline is truly prohibitively expensive. How many of you americans would pay $7.48 for a gallon of gas??? No I didn't think so! Well thats what we pay and the prices have just fallen by around 15%.
Try telling the factory owners who seem oblivious to the fact that they are wasting $1000 worth of electricity per month through leaving high powered lamps on all night throughout the factory when there are only 4 men working!
Try telling the neighbour with the nasty attitude that he's wasting electricity by having 32 coloured light bulbs lighting up his garden and the surrounding neighbourhood. (better wear a stab proof vest for this one)
Why should I reduce my standard of living any further when I already make what savings I can yet these buffoons are wasting vast amounts every day and laughing because they can afford to!?

I don't need to read the book because I already save as much as I can.
The people who waste will not read the book because they don't give a damn.
So its a very small niche market I'm afraid. I do hope the book is made from recycleable materials!!!